Google (News - Alert) is one of the largest search engines across the globe. According to a recent study, more than 90% of users first search for a product online before actually buying it. Google Shopping enables users to check for product information from sellers online. It is free for users to search for these products. However, for businesses, it is free but you must sign up. So, how can you ensure that your product is visible to as many people as possible? Read on!
Sync Your Product Data
Having products on your e-commerce store is one thing; creating an optimal description of these products is another. The description should appear just below the product title so that customers know what they are buying. For instance, if you are an apparel store, focus on giving the precise colour, size, fabric, and features in the description.
After including the product data, sync it and control the products you push to the Google Merchant Center. To make your work easier and more effective, consider integrating Google Shopping API. A good one will programmatically manage your Shopping product items at all times.
Meet Google’s Requirements
Google is a business just like any other. As such, they have a set of terms and conditions that you must meet for Google Shopping. First, ensure that you provide accurate contact information so clients know how to find you. Add legit and convenient payment methods depending on your location.
Another thing you must do is to have a very clear return and refund policy for your clients. Don’t forget the billing terms and conditions as well as an optimised checkout process.
Optimise Your Product Feed
On search engines, everything comes down to optimisation and visibility. Remember that Google gets all its information from your core product information. If the information is inadequate, you are doing yourself a huge injustice.
Since Google provides you with analytics, you need to check how your products are performing and adjust accordingly. Fill in missing data and refine titles using the automated rules from time to time. Remember to test every change and observe the resulting differences.
Finding success online has never been easier. With platforms such as Google Shopping, users can easily find your product information and visit your website to shop. However, for this to happen, you must ensure that all your product data is synced and you have met Google’s requirements. Don’t forget to optimise your product feed for enhanced visibility.
