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Alex Bombeck Appointed President of Digital, Euro RSCG 4D New YorkNEW YORK, July 27 /PRNewswire/ -- Charlie Tarzian, Chief Executive Officer of Euro RSCG 4D New York, today announced the appointment of Alex Bombeck as President of Digital, Euro RSCG 4D New York, a newly created position. In this capacity, he will oversee digital operations in New York; Philadelphia; Boston; Baltimore; Portland, Oregon; Wilton, Connecticut and Mineola, New York. Euro RSCG 4D, the marketing services brand of Euro RSCG Worldwide, provides expertise in digital, direct, data and drive. In making the announcement, Tarzian said, "Alex Bombeck is an outstanding leader. He is able to create the excitement to move both our colleagues and clients with relevant and practical ideas that contribute to moving a client's business. His presence has been a great reason we have been able to push the envelope for our clients so effectively." Alex Bombeck: A Biography Alex Bombeck has served as Chief Strategy Officer of Euro RSCG 4D since 2001. He has led the effort to deploy the agency's Customer Relationship Management capabilities and Marketing Alignment Process across client accounts including Peugeot, where he shares the responsibility of Global CRM Director. He joined the company in 1999 as Senior Account Manager of Euro RSCG 4D's Marketing Services Practice. Bombeck also served as Worldwide Account Director on IBM and North American Brand Manager for Intel, providing strategic eCRM leadership across brand and customer set groups. With more than a decade of marketing experience, including a five-year focus on interactive and integrated marketing, Bombeck has worked in media planning, advertising, promotion and direct marketing. Prior to joining Euro RSCG 4D, he was Director of Client Service at DVC Interactive, New York, where he oversaw interactive and direct marketing for such clients as Coca-Cola, AT&T, VF Corp.'s Lee Jeans and JVC. Earlier, he worked at Backer Speilvogel Bates, Ammirati Puris Lintas and Bates Worldwide in account management and media. His client portfolio included: Avis, Best Foods, Unilever, UPS and Benckiser. Euro RSCG 4D New York has experienced positive forward momentum with new business wins that include Diageo, GlaxoSmithKline, Aetna, Harrah's, Sprint and Bath and Body Works. Euro RSCG 4D is the marketing services brand of Euro RSCG Worldwide and has been ranked as the world's largest digital and direct network. The agency has core capabilities in Direct (CRM, DRTV, direct marketing); Digital (interactive); Drive (promotion, event, retail, channel, design, merchandising and brand experience) and Data (modeling and analysis). Euro RSCG 4D consists of 118 offices in 42 countries, 700 client relationships and over 5,000 employees worldwide. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications . Press Contact: Owen Dougherty Chief Communications Officer Euro RSCG Worldwide +1 212 886 2084 [email protected] Euro RSCG Worldwide CONTACT: Owen Dougherty, Chief Communications Officer of Euro RSCGWorldwide, +1-212-886-2084, [email protected] Web site: http://www.eurorscg.com/ |