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Wasserstrom Wets U.S. Appetite for Professional Kitchen Accessories with Revamped Web PresenceCOLUMBUS, Ohio, Feb 11, 2009 /PRNewswire via COMTEX/ -- As the number of "foodies" in the U.S. continues to grow exponentially, the increasing appetite for commercial kitchen equipment and accessories - everything from spoons and pot racks to refrigerators - highlights the need for Web sites with quality foodservice supplies. Anticipating this need, The Wasserstrom Company, a 107 year-old restaurant supplier based in Columbus, Ohio, launched its new Web site offering quality restaurant supplies and equipment to both consumers and businesses in January 2009. Wasserstrom.com provides users with a rich interactive experience, and features a new design that highlights its 70,000-item inventory. Wasserstrom's redesign was completed in partnership with interactive agency Rosetta, a leading provider of online solutions to consumer brands in the U.S. Wasserstrom understands that as consumer use of the Internet continues to grow, so do expectations. "When we made the decision to redesign our Web site, we knew it needed to be as user-friendly as possible," said Bill Hayes, Vice President of E-Commerce at The Wasserstrom Company. "In the new design, Rosetta emphasized the importance of an intuitive, compelling home page that would be easy to navigate and allow for convenient order placement." "Wasserstrom's choice to make redesigning the Web site its utmost priority lays the foundation for an efficient and convenient online channel to enhance their continued commitment to provide quality foodservice supplies and equipment," noted Steve Kosko, Partner at Rosetta. About The Wasserstrom Company Headquartered in Columbus, Ohio, The Wasserstrom Company is the world's leading restaurant supplier and distributor of foodservice supplies and equipment, including china and drinking glasses from popular manufacturers like Libbey. Since 1902, Wasserstrom has provided foodservice operators with quality products, like kitchen supplies and catering supplies, from the industry's leading manufacturers. The Wasserstrom Company, which began as a local, family-run business, has steadily grown to become one of the largest restaurant suppliers and distributors of foodservice products. With more than a century of experience and a team of over 1200 dedicated associates, Wasserstrom remains a family-owned and operated company offering products and services that are second to none. About Rosetta Rosetta recently acquired Brulant and is now the leading independent interactive agency in the U.S. Our Personality(R)-based segmentations uncover the drivers of brand choice and product usage. Rosetta's industry-focused marketers, world-class technology teams and creative teams translate those insights into relevant marketing solutions that attract, retain and deepen a brand's best customer relationships. Rosetta brings deep industry expertise to client work within the Retail & Consumer Products, Healthcare, Financial Services, Media & Technology and B2B markets. Some of our client relationships include Scholastic, Borders and Tractor Supply Company (retail); Johnson & Johnson, Bristol Myers Squibb and Allergan & Shire (healthcare); HSBC, Nationwide, and Citizens Bank (financial services); and Microsoft and T-Mobile (Media & Technology). For more information, visit www.rosetta.com. Media Contact Bill Hayes The Wasserstrom Company [email protected] SOURCE The Wasserstrom Company |