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Former Executive Director of Mobile Marketing Association Founds Digital Mobile Marketing Strategy Agency i-Jump
[October 25, 2005]

Former Executive Director of Mobile Marketing Association Founds Digital Mobile Marketing Strategy Agency i-Jump


MOUNTAIN VIEW, Calif., Oct. 25 /PRNewswire/ -- Peter Fuller, the former executive director of the Mobile Marketing Association, announced today the founding of a new digital marketing strategy firm, Industry Jump (i-Jump). The company offers strategy, planning and program management to companies that need experienced professionals to quickly expand their business objectives in mobile publishing and marketing.


"There is a huge need in the market for independent, agnostic, cutting- edge expert advice and strategy for entering the confusing US digital mobile marketing and publishing space," said founder Peter Fuller. "i-Jump helps companies see the mobile digital media market as the new, most effective way to reach audiences. We develop the strategy, recommend the best partners and manage the entire process for brands, content providers and emerging companies."
Fuller's impetus for starting i-Jump was the huge increase in calls he was receiving from a myriad of companies seeking advice on the US mobile marketing space.
"After four years of limited interest, the digital mobile marketing and publishing space finally exploded. Everyone is interested and the need for a neutral firm that would give the best strategic advice and help pick the best partners was clearly defined by the market-hence, i-Jump."
i-Jump is focused on both the U.S. and international markets. Already, several companies have joined I-jump's roster of clients. Currently, i-jump is working with Sony Entertainment USA and a major sports and entertainment network, carriers and others to give strategic guidance to their existing mobile strategies. The company is also helping startups like MIA-Corp and Phonebytes enter the market, secure funding and launch products.
"i-Jump is truly a mentor for our projects! These people have really helped us understand the US mobile marketing space and provided valuable strategic advice for bringing content into the US market," said Junko Ishikawa of Sony Entertainment USA.
Sony Entertainment USA used i-Jump's experience to gain a deeper understanding of the US mobile marketing industry and how to bring content from Japan into the US market.
Experienced Team
i-Jump co-founders include Casey Jones and Brian Kathman. Casey brings 13 years of branding, marketing and business development to the team, with both company and agency experience. Brian is a twelve-year veteran of the mobile industry. His experience includes an in-depth business and technical knowledge of the mobile industry including short code administration, multi- media service platforms, and more.
Together, the i-Jump team has helped dozens of companies and helped build several successful startups including TheStreet.com, Corvigo and InfoMatch / Mobile 365.
I-jump has offices in San Francisco, Boston and Washington, DC.

Contact
For more information about i-Jump, please visit http://www.i-jump.com/.


Industry Jump (i-Jump)

CONTACT: Casey Jones of i-Jump, +1-978-499-2304, [email protected]

Web site: http://www.i-jump.com/

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