TMCnet News

Behavior Design Picks up Two New Accounts; Also Adds Additional Work from Unilever and HBO
[May 25, 2006]

Behavior Design Picks up Two New Accounts; Also Adds Additional Work from Unilever and HBO


NEW YORK --(Business Wire)-- May 25, 2006 -- Behavior Design, a leading independent interactive agency, today announced the kick-off of four new projects. Two are for new clients, Adecco and Connected Ventures, while the others extend Behavior's strong relationships with current clients Unilever and HBO.



-- Adecco, a world leader in management services, consulting, and specialized recruitment has retained Behavior Design to redesign and develop the North American enterprise intranets and public websites for their Adecco and Ajilon corporate units.

-- On behalf of Connected Ventures, Behavior has been retained to redesign the trendy and popular t-shirt web site, Defunker (http://www.defunker.com). The new site will feature more dynamic product catalogs and e-commerce capabilities.


-- For Unilever, Behavior Design has started phase two of improving Unilever's Country Crock website (http://www.countrycrock.com). The site's new features will include a larger lifestyle resource center with interactive experiences.

-- And for HBO, Behavior Design is redesigning the website for HBO's Emmy(R) and Golden Globe(R)-winning western drama series Deadwood to coincide with the show's new season.

Ralph Lucci, Partner at Behavior Design said, "These new account wins and additional assignments are significantly rewarding for Behavior. They are a testament to our commitment to ongoing relationships and to Behavior's ability to continually expand our broad range of services across a diverse landscape of engagements - from consumer brands and ecommerce to enterprise-level corporate solutions. We're both excited and honored to be so integral in shaping strategies for our clients' continued success."

ABOUT BEHAVIOR DESIGN

Behavior creates compelling user experiences to help our clients strengthen online brands, improve web site usability, increase online revenues, and decrease operating costs. Since 2001, Behavior has directed successful web development initiatives for the nation's top brands and companies, including JPMorgan Chase (NYSE: JPM), ResortQuest International, IAC/InterActiveCorp, HBO, Unilever (NYSE: UL, UN), XM Satellite Radio (Nasdaq: XMSR), The Museum of Modern Art, Smithsonian Institution and The Onion. For more information, contact Terry Dagrosa, EVP Business Development at 212.532.4002 extension 208, or [email protected]. Behavior is located in New York City. http://www.behaviordesign.com

[ Back To TMCnet.com's Homepage ]