TMCnet News
Questex Announces Acquisition of FierceMarkets, Leading B2B Online Media CompanyNEWTON, Mass., Jan. 22 /PRNewswire/ -- Questex Media Group, Inc. (http://www.questex.com/), a global, diversified business-to-business integrated media and information provider announced today its acquisition of FierceMarkets (http://www.fiercemarkets.com/), a leading online B2B media company headquartered in Washington, D.C. FierceMarkets helps business marketers reach targeted decision-makers through its portfolio of e-mail newsletters, web sites, webinars and live events focusing on the Telecommunications, Life Sciences, Healthcare, IT, and Finance industries. The company currently produces 19 targeted online publications, primarily marketed under the Fierce brand, including FierceWireless, FierceBiotech, FierceCIO, FierceHealthcare, FierceFinance and many others. With 45% compound annual revenue growth over five years, more than 300 repeat advertisers, and triple-digit annual audience growth, FierceMarkets has established itself as a leader in the new generation of fast-growth media companies taking traditional trade publishing into the digital age. Jeff Giesea, founder and president of FierceMarkets, and his team will continue to manage FierceMarkets from its Washington D.C. headquarters, operating as a subsidiary of Questex Media Group, Inc. "Jeff and his team have built FierceMarkets into a leading B2B lead-generation organization serving key vertical markets," added Kerry Gumas, Questex Media's president and CEO. "Their business model is an excellent fit with Questex's digital strategy to serve the new and evolving demands of readers and advertisers and facilitate a meaningful connection between the two audiences. We welcome Jeff and his team and look forward to working with them to further Questex's focus on lead generation and integrated campaigns which are top of mind for our advertising partners across all vertical markets served." FierceMarkets' online portfolio serving the Telecommunications and IT industries complement Questex's existing technology industry portfolio of online, digital and print products. FierceBiotech, Fierce Healthcare and FierceFinance serving the Life Sciences, Healthcare and Finance industries offers Questex entry into additional vertical markets and the opportunity to explore portfolio growth in these verticals. "We at FierceMarkets are thrilled to join Questex," said Jeff Giesea, Founder and President of FierceMarkets. "Questex has a strong leadership team, a global footprint across numerous complementary markets, and a similar vision of creating a global, diversified B2B media company. I think they're pretty darn 'Fierce'. Combined with our expertise and reach in digital B2B, there is a lot of value we can create together." The Jordan, Edmiston Group, Inc. (http://www.jegi.com/) acted as FierceMarkets' financial advisor in this transaction. About FierceMarkets FierceMarkets, a leader in B2B e-media, provides information and marketing services in the Telecommunications, Life Sciences, Healthcare, IT, and Finance industries through its portfolio of e-mail newsletters, web sites, webinars, and live events. Every business day, FierceMarkets' wide array of publications reaches more than 560,000 executives in over 100 countries. Current publications include: DailyTechRag; FierceBiotech; FierceBioResearcher; FierceBroadbandWireless; FierceCIO; FierceDeveloper; FierceFinance; FierceHealthcare; FierceHealthIT; FierceIPTV; FierceMobileContent; FiercePharma; FierceSarbox; FierceTelecom; FierceVoIP; FierceWireless; FierceWireless:Europe; IT-Wireless; and The Business VoIP Report. About Questex Media Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider that serves multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure, abilities, home entertainment, landscape design, building services and natural resources through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, and a range of research, data and information products. The company's operations include more than 500 employees in offices throughout North America, South America, Asia and Europe. The company's businesses are managed through operating companies including Questex Media Group and its six subsidiaries including FierceMarkets, a leader in B2B e-media; InfoTrends, Inc., the world's leading strategic research and advisory services provider to the document management and communications industries; McLean Events International, Ltd, a world-leading producer of appointment-based events; Imaging Network, a leading business-to-business multimedia marketing company serving the office products channel; Five Star Alliance, the leading online luxury hotel booking service for the affluent traveler; and Oxford Publishing, Inc., publisher and tradeshow producer serving the beverage and food industries. Questex Media Group, Inc. CONTACT: Michelle Mitchell of Questex Media Group, +1-216-706-3733,[email protected] Web site: http://www.questex.com/http://www.fiercemarkets.com/http://www.jegi.com/ |