The digital market is quite phenomenal and dynamic. Every year comes with something new that professional marketers have to keep an eye on, and 2022 will not come as a surprise. There will be more notable marketing trends in 2022 that every business owner should try.
As an entrepreneur, there is something new in the market that will catch your eye and probably affect your digital marketing strategy. Here we look at some of the five key digital marketing trends in 2022 that will completely reshape your digital marketing strategy.
1. The rise of Artificial Intelligence (AI)
Today, most companies in sectors like banking, retail, entertainment, and healthcare are already using AI in various functions. Businesses are also using AI in marketing to create user engagement.
AI makes it easy for businesses to discover the most useful keywords to rank at the top of search engines. It helps businesses to optimize organic search and increase traffic.
It is a better way of predicting what most customers are likely to buy in the future when they visit your business. AI considers customer behavior online, shopping history, and browsing, which are useful insights in customizing marketing content.
If you are looking forward to ranking at the top of search engines like Google (News - Alert) and Bing, you will have to use AI in conjunction with other SEO best practices in 2022. AI is fast changing how marketers view and adopt various digital marketing strategies, and small businesses should look forward to embracing it in 2022.
2. Chatbots
In 2022 the virtual assistant is here to help you communicate with your visitors even when you are out of the office. Chatbots are going to be the new way of addressing most issues customers may have about your brand. This technology works almost the same as AI. It uses the if/then logic to respond to common questions from your website visitors.
Chatbots answer all common questions that customers can have about your business. This way it frees a lot of time that customer care agents will spend listening to your customers. It allows your business to expand programming bandwidth.
It is important to have the right mix of live chat and auto-response when you choose to use chatbots in communicating with your customers.
Sometimes you will need a real human to attend to your customers, especially if the questions they are answering are more complex or unfamiliar. When you apply this technology, you should revisit your chatbot data regularly and learn the kind of questions that most people ask and their responses.
3. The move to mobile-first marketing
Small and large businesses need to start creating mobile-friendly content as they enter 2022. The reason is that most customers are using smartphones and tablets instead of desktops to browse and shop online. Therefore mobile-friendly content is more likely to rank higher on search engines like Google.
A mobile marketing strategy can be as simple as increasing your website loading speed to take less than 5 seconds to open on mobile screens. You should optimize your website so that it easily adapts to small screens. Website analytics tools such as Finteza feature a Lighthouse report which evaluates websites for performance, accessibility, and SEO best practices. The tool will quickly identify the bottlenecks that are causing slow speed and also offer recommendations to fix them.
In addition, if you want customers with different screens to easily access your website in 2022, you should use a more responsive design for your website. Accelerated Mobile Pages (AMP) is another technique you can apply to make the content on your website load faster on tablets and smartphones.
4. Enhanced digital experience with multichannel marketing
Today, if you want to connect with your target audience round the clock, you should use multiple interaction channels. In 2022 relying on your website alone and cold-calling, your customers will not be as effective as it used to be.
With multichannel marketing, you can create a WhatsApp group, social media accounts, websites, blogs, and host webinars. You may also attend social conferences and register online community groups to create social proof and interact more with your target audience.
Besides, email marketing still holds the key. It remains one of the most ROI-friendly channels of digital marketing. You can use different email programs to manage your emails more efficiently. Nowadays, there are excellent alternatives available for traditional free email clients such as Mozilla Thunderbird.
As Built To Last SEO suggests, ‘Businesses should focus on a more integrated approach and not just one channel. They should create content for different platforms and focus on maintaining their brand voice. In 2022, businesses will have to establish a solid customer base by using multiple channels to market their brands and keep in touch with customers.’
5. Hosting hybrid events
The COVID-19 pandemic taught businesses a lot. Workplace flexibility became one of the top workplace trends. In addition, virtual events were the order of the day. Companies were forced to engage with leaders and customers through virtual meetings.
Now, as people begin to feel more comfortable with physical gatherings and interactions, most marketers face a dilemma.
Choosing whether they should return to social events in physical places or should they continue with the virtual events. The truth is most customers have been used to attending live events in the comfort of their homes, and it may take them some time to adjust.
In 2022, when hosting a physical vent, you have to ensure a mix of live and physical events. You have to implement a hybrid approach to hosting events and conferences. You can utilize augmented reality (AR) and Virtual Reality (VR) to make this possible. Ensure you create a more immersive experience for those who are looking forward to attending the meeting on digital platforms.
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Final Thoughts
Digital marketing is dynamic, and as businesses move into 2022, you can expect them to adopt some of the trends discussed in this article. Application of concepts and techniques like content marketing, PR, SEO, mobile-first marketing, and AI will remain adamant in the coming years.
As things change in marketing and customer expectations also become high, businesses have no other option but to improve their marketing strategies. Adopting new trends like multichannel marketing is one way of improving visibility, creating brand awareness, and increasing customer acquisition rate significantly.
Marketers should rethink their strategies for the coming years. The year 2022 should beckon high demand for marketing teams and customer care agents to be more agile. This means businesses focusing more on planning and gathering data for effective decision-making.
