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Grupo Boticário and Haut.AI Expand Strategic Partnership to Nearly 4,000 O Boticário StoresThree-year partnership advances from venture investment and a 24-store pilot to a national deployment NEW YORK and SÃO PAULO, Aug. 18, 2026 /PRNewswire/ -- Haut.AI, a SaaS technology company specializing in AI-powered skin intelligence and personalized skincare, and Grupo Boticário, a beauty leader in Brazil and one of the largest beauty ecosystems in the world, today announced the next phase of their three-year strategic partnership.
Grupo Boticário has expanded Haut.AI's technology from a 24-store pilot to approximately 4,000 O Boticário stores across Brazil, where it is now available at scale. The deployment represents one of the largest in-store AI beauty rollouts globally. The expansion follows pilot results showing that the AI-powered skin-analysis experience increased average skincare order value by approximately 80%. The national rollout builds on a relationship that began in 2023, when Grupo Boticário's corporate venture capital arm, GB Ventures, participated in Haut.AI's seed financing round alongside investors including LongeVC. The partnership then progressed from investment to product implementation and testing with Meu Botik, O Boticário's in-store skin-analysis and product-recommendation experience, which is powered by Haut.AI's technology and used by beauty advisors during customer consultations. "Grupo Boticário's decision to expand from 24 stores to approximately 4,000 demonstrates what can happen when strategic investment, beauty expertise and AI technology are developed together around a clear consumer need," said Anastasia Georgievskaya, CEO & Co-Founder of Haut.I. "The partnership has progressed from an initial investment to a nationwide retail deployment, with another important milestone coming in September as we expand to other Grupo Boticário brands with new initiatives." Meu Botik provides O Boticário beauty advisors with AI-powered skin analysis and personalized recommendations from the company's Botik skincare line. The experience operates on the mobile devices beauty advisors already use to complete a purchase, rather than a separate station or dedicated hardware, so it becomes a natural part of the sales conversation. In approximately 80 seconds, Haut.AI's technology evaluates more than 150 facial biomarkers and returns results across parameters including hydration, skin-tone uniformity and expression lines. Meu Botik then presents a personalized skin assessment that advisors can use to support more individualized consultations and help customers identify products suited to their skin needs. Haut.AI's technology is trained on more than 3 million validated clinical images. Consumer images are anonymized through Haut.AI's patented Skin Atlas technology, which analyzes visible skin characteristics rather than personal identity. The initial Meu Botik pilot took place in 24 O Boticário stores in São Paulo and Rio de Janeiro. Following the pilot's commercial results, Grupo Boticário approved the expansion across approximately 4,000 stores in Brazil. "We invested in Haut.AI not simply as a supplier, but as a partner with whom we could co-create solutions for real consumer needs," said Analu Partel, Director of M&A and GB Ventures at Grupo Boticário. "Our relationship has developed into a three-year strategic partnership that reflects our progress from investment and experimentation to implementation at national scale. By combining Grupo Boticário's beauty and retail expertise with Haut.AI's technology, we are creating more personalized experiences for our customers." Images and visual assets can be downloaded here. About Haut.AI About Grupo Boticário Media contact:
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